Privacy and data protection

Privacy policy

We appreciate your interest in our company. Data privacy is of prime importance to the management of Dein Bauernhof. Using the website of Dein Bauernhof is basically possible without disclosing any Personal Data. Provided that a Data Subject desires to use special services of our company via our website, however, Processing of Personal Data might be necessary. Where Processing of Personal Data is required while there is no legal basis for such Processing, we generally obtain the Data Subject’s Consent.

Any Processing of Personal Data, such as the name, address, e-mail or telephone number of a Data Subject, will always comply with the General Data Protection Regulation (GDPR) and with national data privacy regulations applicable to Dein Bauernhof. Through this data privacy statement, our company intends to inform the public about the type, scope and purpose of any Personal Data we will collect, use and process. In addition, this privacy policy is intended to inform Data Subjects of their rights.

Dein Bauernhof, in its capacity as Data Controller, has implemented many technical and organisational measures to ensure that all Personal Data processed via this website is protected as comprehensively as possible. Online data transfers, however, may generally be subject to security gaps so that absolute data safety cannot be guaranteed. For this reason, every Data Subject is entitled to submit Personal Data to us by alternative channels, such as by telephone.

  1. Definitions

The data privacy policy of Dein Bauernhof is based on the terminology used by the European legislator in adopting the General Data Protection Regulation (GDPR). Our data privacy statement should be easy to read and understand both for the general public and for our customers and business partners. For this reason we will first define the terms used.

We use the following terms, among others, in this data privacy statement:

a) Personal Data

Personal Data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as 'Data Subject'). Any natural person is deemed identifiable if this person can be identified, directly or indirectly, including but not limited to association with an identifier such as a name, an ID number, location data, an on-line identifier or any features specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data Subject

Data Subject refers to any identified or identifiable natural person whose Personal Data are processed by the Data Controller.

c) Processing

Processing refers to any operation or set of operations carried out on Personal Data, whether or not by automatic processes, such as collecting, recording, structuring, sorting, storing, adapting or modifying, retrieval, querying, use, disclosure by transfer, dissemination or otherwise making available, verification or linking, restriction, erasure or destruction.

d) Restriction of Processing

Restriction of Processing refers to the labeling of stored Personal Data with the purpose of limiting future Processing.

e) Profiling

Profiling refers to any automated Processing of Personal Data involving the use of such Personal Data to evaluate specific personal aspects relating to a natural person, including but not limited to the analysis or prediction of aspects concerning job performance, economic situation, health, personal preferences, interests, reliability, conduct, location or relocation of that natural person.

f) Pseudonymisation

Pseudonymisation refers to the Processing of Personal Data in such a way that the Personal Data can no longer be attributed to a specific Data Subject without requiring additional information, provided that this additional information is kept separately and is subject to technical and organisational measures ensuring that Personal Data is not attributed to an identified or identifiable natural person.

g) Controller or Data Controller

Data Controller and Controller both refer to any natural or legal person, public authority, agency or other body deciding alone or jointly with others about the means and purposes of the Processing of Personal Data. Where the means and purposes of such Processing are stipulated by EU or national law, provision may be made for the Data Controller or for specific criteria for the designation of the Data Controller pursuant to EU or national law.

h) Processor

Processor refers to any natural or legal person, public authority, agency or other body processing Personal Data on behalf of the Controller.

i) Recipient

Recipient refers to any natural or legal person, public authority, agency or other body to whom Personal Data are disclosed, whether or not a Third Party. Authorities liable to receive Personal Data in the context of a specific investigation task under EU or national law shall not, however, be considered Recipients.

j) Third Party

A Third Party is any natural or legal person, public authority, agency or body other than the Data Subject, the Controller, the Processor and any person authorised to process Personal Data under the direct responsibility of the Controller or the Processor.

k) Consent

Consent is any freely given, informed and unequivocal expression of the Data Subject's will in the specific case, in the form of a statement or any other unequivocal affirmative act, by which the Data Subject explicitly agrees to the Processing of own Personal Data.

  1. Name and address of the Controller

The Controller for the purposes of the General Data Protection Regulation, other data privacy laws applicable in the Member States of the European Union and other regulations concerning data privacy is:

Felix Teske

Untermenzingerstr. 16

80997 Munich

Germany

Phone: 015120735249

E-mail: f.teske@dein-bauernhof.de

  1. Cookies

The website of Dein Bauernhof uses Cookies. Cookies are text files stored on an IT system via a web browser.

Many websites and servers apply Cookies. Many Cookies contain what is called a cookie ID. A cookie ID is a unique identifier of the Cookie. It consists of a string of characters that can be used to assign webpages and servers to a particular browser via which the Cookie was stored. This enables the webpages and servers visited to distinguish the individual browser of the Data Subject from other browsers containing other Cookies. A specific browser can be recognised and identified by the unique cookie ID.

By using Cookies, Dein Bauernhof can provide users of this website with more user-friendly services that would not be available if Cookies were not placed.

By using a cookie, the information and offers on our website can be optimised for the user. Cookies enable us, as already mentioned, to recognise users of our website. The purpose of this recognition is to simplify the use of our website by users. For example, the user of a website using Cookies does not have to enter login data each time the website is visited because this task is performed by the website and the cookie stored on the user's IT system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember items placed by a customer in the virtual shopping cart.

The Data Subject can prevent the storage of Cookies by our website at any time by selecting an adequate browser setting, thereby permanently disabling the storage of Cookies. Furthermore, Cookies already placed can be deleted at any time via a web browser or other software. This feature is available in all common web browsers. If the Data Subject deactivates the storage of Cookies by the web browser used, some functions of our website may not be usable to their fullest extent.

  1. Collection of general data and information

The website of Dein Bauernhof collects a number of general data and information each time the website is accessed by a Data Subject or an automated system. This general data and information is stored in the log files of the server. The following data can be recorded: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (known as a referrer), (4) the pages of our website accessed via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the service provider of the accessing system and (8) other related data and information to help prevent threats in the event of attacks on our IT systems.

Using this general data and information, Dein Bauernhof does not draw any conclusions on the Data Subject. This information is only required to (1) adequately provide the contents of our website, (2) optimise the contents of our website and advertising for it, (3) ensure the continuous functionality of our IT systems and the technology of our website and (4) provide law enforcement authorities with information required for criminal prosecution in the event of a cyber attack. Such pseudonymised data and information is therefore evaluated by Dein Bauernhof, both for statistical purposes and for supporting data privacy and data integrity in our company to ultimately ensure the highest level of protection for all Personal Data processed by us. Pseudonymised data of the server log files are stored separately from all Personal Data provided by a Data Subject.

  1. Registration on our website

The Data Subject may register on the Data Controller’s website by providing Personal Data. The type of Personal Data submitted to the Data Controller depends on the input mask used for registration. Personal Data entered by the Data Subject is collected and stored solely for internal use by the Data Controller and for own distinct purposes. The Data Controller may arrange for the transfer of Personal Data to one or more Processors, such as a parcel service provider, who shall also use such Personal Data for internal use attributable to the Data Controller only.

Furthermore, by registering on the Data Controller's website, the IP address assigned to the Data Subject by the Internet Service Provider (ISP) and the date and time of registration will be stored. Storage of this data is performed acknowledging that only this way can abuse of our services be prevented and, if necessary, the investigation of any crime committed be supported. To that extent, the storage of such data is required to protect the Data Controller. This data will as a rule not be disclosed to Third Parties unless required by law or if such disclosure is necessary for criminal prosecution.

The registration of the Data Subject under voluntary disclosure of Personal Data helps the Data Controller offer the Data Subject content or services which, due to their very nature, can only be offered to registered users. Registered users are free to modify any Personal Data provided during registration at any time or to have it completely deleted from the Data Controller’s database.

The Data Controller will at any time upon request provide any Data Subject with information as to which Personal Data relating to the Data Subject is stored. Furthermore, the Data Controller will amend or delete any Personal Data at the request or notification of the Data Subject, provided that there are no legal obligations to retain it. A Data Protection Officer designated by name in this data privacy statement or the entire staff of the Data Controller will act as contact person(s) for the Data Subject in this context.

  1. Contact option via the website

On account of legal regulations, the website of Dein Bauernhof contains information enabling rapid electronic contact with our company and direct communication with us, also including a general e-mail address. If a Data Subject contacts the Data Controller by e-mail or via a contact form, any Personal Data submitted by the Data Subject will be automatically stored. Such Personal Data submitted voluntarily by a Data Subject to the Data Controller are stored for the purposes of Processing or for contacting the Data Subject. Such Personal Data shall not be disclosed to Third Parties.

  1. Subscription to blog comments on the website

Third Parties can subscribe to the comments posted on the Dein Bauernhof blog. Notably, a commentator can subscribe to comments following own comments on a particular blog post.

If a Data Subject chooses to subscribe to comments, the Data Controller will send an automatic confirmation e-mail to verify, through a double opt-in procedure, that the owner of the e-mail address provided has indeed chosen this option. The option to subscribe to comments can be revoked at any time.

  1. Routine deletion and blocking of Personal Data

The Controller will process and store Personal Data relating to the Data Subject only for the time needed to achieve the purpose of storage or as stipulated by the European Directives and Regulations or by any other law or regulation to which the Controller is subject.

If the purpose of storage ceases to apply or if a retention period stipulated by the European Directives and Regulations or any other competent legislator expires, the Personal Data shall be blocked or deleted as a matter of routine and pursuant to statutory provisions.

  1. Rights of the Data Subject

a) Right to confirmation

Every Data Subject is entitled under the European Directives and Regulations to obtain from the Data Controller confirmation as to whether any Personal Data relating to the Data Subject is being processed. If a Data Subject desires to exercise this right of confirmation, the Data Subject may, at any time, contact our Data Protection Officer or any other staff of the Data Controller.

b) Right of access

Any Data Subject affected by the Processing of Personal Data is entitled under the European Directives and Regulations to obtain at any time and free of charge from the Data Controller information on any Personal Data relating to the Data Subject and a copy thereof. The European Directives and Regulations also grant the Data Subject access to the following information:

    • the purposes of Processing
    • the categories of Personal Data processed
    • the Recipients or categories of Recipients to whom Personal Data have been or will be disclosed, including Recipients in third countries or international organisations
    • if possible, the intended retention period of such Personal Data or, if this is not possible, the criteria for defining the retention period
    • the confirmation of a right of rectification or erasure of Personal Data relating to the Data Subject or of a restriction on Processing by the Data Controller or a right to object to such Processing
    • the right of appeal to a supervisory authority
    • if the Personal Data are not collected from the Data Subject: All available information on the origin of such Personal Data
    • the availability of automated decision-making, including Profiling, pursuant to Article 22 (1) and (4) GDPR and, at least in these cases, relevant information on the logic involved and the scope and intended impact of such Processing on the Data Subject

The Data Subject is also entitled to obtain information as to whether any Personal Data have been transferred to a third country or to an international organisation. If this is the case, the Data Subject is also entitled to obtain information on the appropriate safeguards relating to this transfer.

If a Data Subject desires to exercise this right of disclosure, the Data Subject may, at any time, contact our Data Protection Officer or any other staff of the Data Controller.

c) Right of rectification

Any Data Subject is entitled under the European Directives and Regulations to request rectification without delay of any inaccurate Personal Data concerning that Data Subject. The Data Subject is also entitled, taking the purposes of Processing into account, to request the completion of any incomplete Personal Data, including by supplementary statement.

If a Data Subject desires to exercise this right of rectification, the Data Subject may, at any time, contact our Data Protection Officer or any other staff of the Data Controller.

d) Right of deletion (right to be forgotten)

Any Data Subject affected by the Processing of Personal Data is entitled under the European Directives and Regulations to request from the Data Controller immediate erasure of any Personal Data relating to the Data Subject for any of the following reasons, unless the Processing is indispensable:

    • Personal Data has been collected or otherwise processed for purposes for which it is no longer needed.
    • The Data Subject withdraws the Consent on which the Processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) GDPR and there is no other legal basis for Processing.
    • The Data Subject objects to the Processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate reasons for the Processing, or the Data Subject objects to the Processing pursuant to Art. 21(2) GDPR.
    • Personal Data has been processed unlawfully.
    • The deletion of such Personal Data is required to comply with a legal obligation under EU law or the law of the Member States to which the Data Controller is subject.
    • The Personal Data has been collected in relation to services offered by the information society pursuant to Art. 8 (1) GDPR.

If any of the above reasons apply and a Data Subject wishes to request the deletion of Personal Data held by Dein Bauernhof, this Data Subject may contact our Data Protection Officer or any other staff of the Data Controller at any time. The Data Protection Officer of Dein Bauernhof or another staff will arrange for immediate compliance with the request for deletion.

If any Personal Data has been made public by Dein Bauernhof and our company acting in its capacity as Data Controller is obliged to delete such Personal Data pursuant to Art. 17 (1) GDPR, Dein Bauernhof will take all reasonable measures, even of technical nature, with due regard to available technology and implementation costs, to inform other Data Controllers processing these published Personal Data that the Data Subject has also requested them to delete all links to such Personal Data or copies or replications of such Personal Data unless the Processing is deemed inevitable. The Data Protection Officer of Dein Bauernhof or another staff will arrange for immediate compliance with the request for action.

e) Right to limit Processing

Any Data Subject is entitled under the European Directives and Regulations to obtain from the Controller the restriction of Processing if one of the following conditions is met:

    • The accuracy of Personal Data is contested by the Data Subject for a period of time sufficient to allow the Controller to verify the accuracy of such Personal Data.
    • The Processing is unlawful, the Data Subject refuses to delete the Personal Data and instead requests the restriction of use of such Personal Data.
    • The Controller no longer needs the Personal Data for the purposes of this Processing but the Data Subject needs these Personal Data for the purpose of asserting, exercising or defending legal claims.
    • The Data Subject has objected to the Processing pursuant to Art. 21 (1) GDPR and whether the legitimate reasons of the Data Controller outweigh those of the Data Subject is not yet established.

If any of the above conditions apply and a Data Subject wishes to request the limitation of use of Personal Data held by Dein Bauernhof, this Data Subject may contact our Data Protection Officer or any other staff of the Data Controller at any time. The Data Protection Officer of Dein Bauernhof or another staff will arrange for immediate compliance with the request for action.

f) Right to data transfer

Any Data Subject is entitled to receive, in a structured, common and machine-readable format, all Personal Data relating to this Data Subject provided by this Data Subject to a Data Controller under the European Directives and Regulations. The Data Subject is also entitled to have such data disclosed to another Controller without any obstruction by the Controller to whom the Personal Data has been previously disclosed, provided that the Processing is based on Consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and that the Processing is carried out by automated procedures unless required for performing a task in the public interest or in the exercise of official authority vested in the Data Controller.

Furthermore, when exercising the Data Subject's right to data transfer pursuant to Art. 20(1) GDPR, the Data Subject is entitled to request the direct transfer of Personal Data from one Controller to another Controller, insofar as technically feasible and provided that the rights and freedoms of other persons are not affected.

To exercise the right to data transfer, the Data Subject may at any time contact the Data Protection Officer appointed by Dein Bauernhof or any other staff member.

g) Right of objection

Every Data Subject is entitled under European Directives and Regulations to object at any time, for reasons arising from the Data Subject's particular situation, to the Processing of own Personal Data carried out pursuant to Article 6(1)(e) or (f) GDPR. This also applies to any Profiling based on these provisions.

In the event of an objection, Dein Bauernhof will no longer process such Personal Data unless we can demonstrate compelling reasons for Processing which are worthy of protection and which outweigh the interests, rights and freedoms of the Data Subject or unless such Processing helps assert, exercise or defend legal claims.

If Dein Bauernhof processes Personal Data for the purpose of direct marketing, the Data Subject is entitled to object at any time to the Processing of Personal Data for the purpose of such marketing. This also applies to any Profiling associated with such direct marketing. If the Data Subject objects to Processing for the purposes of direct marketing, Dein Bauernhof will no longer process Personal Data for such purposes.

In addition, the Data Subject is entitled to object, for reasons arising from the Data Subject's particular situation, to Processing of own Personal Data carried out at Dein Bauernhof for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR unless such Processing is necessary for the performance of a task carried out in the public interest.

To exercise the right right of objection, the Data Subject may at any time contact the Data Protection Officer appointed by Dein Bauernhof or any other staff member. The Data Subject may also exercise the right of objection in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

h) Automated case-by-case decisions including Profiling

Every Data Subject is entitled under the European Directives and Regulations not to be subject to a decision based solely on automated Processing, including but not limited to Profiling, that produces legal impacts on the Data Subject or significantly affects the Data Subject in a similar way, provided that the decision (1) is not indispensable for the conclusion or performance of a contract between the Data Subject and the Controller, or (2) is authorised by EU or national legislation to which the Controller is subject and such legislation provides for adequate measures to safeguard the rights and freedoms and legitimate interests of the Data Subject, or (3) is made with the explicit Consent of the Data Subject.

Where the decision (1) is indispensable for the conclusion or performance of a contract between the Data Subject and the Controller, or (2) is made with the explicit Consent of the Data Subject, Dein Bauernhof will take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the Data Subject, including but not limited to the right to obtain the intervention of a person appointed by the Controller, to put forward one' s point of view and to challenge the decision.

If a Data Subject desires to exercise rights relating to automated decisions, the Data Subject may, at any time, contact our Data Protection Officer or any other staff of the Data Controller.

i) Right to withdraw Consent under data privacy law

Any Data Subject is entitled under the European Directives and Regulations to revoke Consent on the Processing of Personal Data.

If a Data Subject desires to exercise rights to revoke Consent, the Data Subject may, at any time, contact our Data Protection Officer or any other staff of the Data Controller.

  1. Privacy policy on the use and application of Facebook

The Data Controller has integrated components of the Facebook company on this website. Facebook is a Social Network.

Social Network refers to any social meeting place operated online, an online community that generally allows users to communicate with each other and interact in virtual space. A Social Network can be used as a platform for exchanging opinions and experiences or it can enable the online community to provide personal or company-related information. Facebook enables users of the Social Network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. For Data Subjects living outside the USA or Canada, the Data Controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time the Data Subject accesses a page on this website operated by the Data Controller and on which a Facebook component (Facebook plug-in) has been integrated, the web browser is automatically prompted by the relevant Facebook component to download a display of the relevant Facebook component from Facebook. A complete overview of all Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technological process, Facebook is informed which specific page of our website is visited by the Data Subject.

If the Data Subject is logged in to Facebook at the same time, Facebook will recognise the specific page of our website visited by the Data Subject each time the Data Subject calls up our website and for the entire period of visit to our website. This information will be collected by the Facebook component and assigned by Facebook to the respective Facebook account of the Data Subject. If the Data Subject clicks one of the Facebook buttons integrated on our website, for example the Like button, or if the Data Subject makes a comment, Facebook will assign this information to the personal Facebook user account of the Data Subject and store this Personal Data.

Facebook will always receive information via the Facebook component that the Data Subject has visited our website if this Data Subject is logged in to Facebook while accessing our website; this will occur regardless of whether the Data Subject clicks on the Facebook component or not. If the Data Subject does not desire to have this information transferred to Facebook, the Data Subject can prevent such transfer by logging out of the respective Facebook account before accessing our website.

The data policy published by Facebook, available at https://de-de.facebook.com/about/privacy/, provides information about the collection, Processing and use of Personal Data by Facebook. It also specifies which setting options Facebook offers to protect the privacy of the Data Subject. In addition, various applications are available that enable the suppression of data transfer to Facebook, such as the Facebook blocker of the provider Webgraph, which can be obtained at http://webgraph.com/resources/facebookblocker/. Such applications can be used by the Data Subject to suppress data transfer to Facebook.

  1. Privacy policy on the use and application of Google AdSense

The Data Controller has integrated Google AdSense on this website. Google AdSense is an online service enabling the placement of advertising on Third Party sites. Google AdSense is based on an algorithm which selects the advertisements displayed on Third Party sites matching the content of the respective Third Party site. Google AdSense allows an interest-related targeting of the internet user, implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense stores a Cookie on the Data Subject’s IT system. The meaning of Cookies is as defined above. By storing the Cookie, Alphabet Inc. is able to analyse the use of our website. Each time the Data Subject accesses a page of this website operated by the Data Controller and on which a Google AdSense component has been integrated, the web browser on the Data Subject's IT system is automatically prompted by the respective Google AdSense component to transfer data to Alphabet Inc. for the purposes of online advertising and commission payments. As part of this technological process, Alphabet Inc. obtains knowledge of Personal Data, such as the IP address of the Data Subject, used by Alphabet Inc. among other things to trace the origin of visitors and clicks and subsequently to enable commission settlements.

The Data Subject can as above prevent the storage of Cookies by our website at any time by selecting an adequate browser setting, thereby permanently disabling the storage of Cookies. Such a setting of the web browser used would also prevent Alphabet Inc. from setting a Cookie on the Data Subject's IT system. In addition, a Cookie already set by Alphabet Inc. can be deleted at any time via the web browser or other software programs.

Google AdSense also uses what are known as tracking pixels. Tracking Pixel refers to a thumbnail graphic embedded in web pages to enable log file recording and analysis, allowing statistical evaluation. Alphabet Inc. can use the embedded pixel-code to identify whether and when a web page was visited by a Data Subject and which links were clicked on by the Data Subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Through Google AdSense, Personal Data and information including the IP address which are necessary to record and bill the advertisements displayed are transferred to Alphabet Inc. in the United States of America. This Personal Data is stored and processed in the United States of America. Alphabet Inc. may transfer this Personal Data collected via the technological process to Third Parties.

Google AdSense is explained in more detail at this link https://www.google.de/intl/de/adsense/start/.

  1. Privacy policy on the use and application of Google Analytics (with anonymisation function)

The Data Controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a Web Analysis service. Web Analysis refers to the elevation, collection and evaluation of data concerning the behaviour of visitors to websites. Among other things, a Web Analysis service collects data on the website from which a Data Subject has accessed another website (referred to as a referrer), which pages of the website were accessed or how often and for how long a page was viewed. Web Analysis is mainly used to optimise a website and to analyse the cost-benefit of web advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The Data Controller uses the _gat._anonymizeIp suffix for web analysis via Google Analytics. By means of this addition, the IP address of the Data Subject's online connection is shortened and anonymised by Google if our website is accessed from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us that illustrate activities on our website and to provide further services related to the use of our website.

Google Analytics stores a cookie on the Data Subject's IT system. The meaning of Cookies is as defined above. By storing the Cookie, Alphabet Inc. is able to analyse the use of our website. Each time the Data Subject accesses a page of this website operated by the Data Controller and on which a Google AdSense component has been integrated, the web browser on the Data Subject's IT system is automatically prompted by the respective Google Analytics component to transfer data to Alphabet Inc. for the purposes of online analysis. As part of this technological process, Alphabet Inc. obtains knowledge of Personal Data, such as the IP address of the Data Subject, used by Alphabet Inc. among other things to trace the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the Cookie, Personal Data such as the access time, the place from which an access originated and the frequency of visits to our website by the Data Subject is stored. Each time our website is visited, this Personal Data, including the IP address of the online connection used by the Data Subject, is transfered to Alphabet, Inc. in the United States of America. This Personal Data is stored and processed by Google in the United States of America. Google may transfer this Personal Data collected via the technological process to Third Parties.

The Data Subject can as above prevent the storage of Cookies by our website at any time by selecting an adequate browser setting, thereby permanently disabling the storage of Cookies. Such a setting of the web browser used would also prevent Google from storing a Cookie on the Data Subject's IT system. In addition, a Cookie already stored by Google Analytics can be deleted at any time via the web browser or other software programs.

Furthermore, the Data Subject may object to the collection of data generated by Google Analytics and relating to the use of this website and to the Processing of this data, and may prevent such Processing. To do this, the Data Subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transferred to Google Analytics. Installation of the browser add-on will be considered objection by Google. If the Data Subject's IT system is erased, formatted or re-installed at a later date, the Data Subject must re-install the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the Data Subject or another person within the Data Subject’s sphere of control, the browser add-on may be reinstalled or reactivated.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

  1. Privacy policy on the use of Google AdWords and Google Maps

The Data Controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service allowing advertisers to display ads in Google's search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to set pre-defined keywords that will display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-related search result. In the Google advertising network, the ads are distributed to topic-related websites using an automatic algorithm and in compliance with the previously defined keywords.

The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying advertisements relevant to our interests on the websites of third-party companies and in the search engine results of the Google search engine, as well as displaying third-party advertisements on our website.

If a Data Subject accesses our website via a Google advertisement, a feature known as a conversion cookie will be stored by Google on the Data Subject's IT system. The meaning of Cookies is as defined above. A conversion cookie loses validity after thirty days and does not enable the Data Subject to be identified. Up to expiry, the conversion cookie is used to track whether certain pages, such as the shopping cart of an online shopping system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a Data Subject visiting our website via an AdWords ad has generated sales, i. e. has completed or abandoned a purchase of goods.

Data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i. e. to determine success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers will receive any information from Google that could be used to identify the Data Subject.

The conversion cookie is used to store personal information, such as the websites visited by the Data Subject. Each time our website is visited, this Personal Data, including the IP address of the online connection used by the Data Subject, is transfered to Alphabet, Inc. in the United States of America. This Personal Data is stored and processed by Google in the United States of America. Google may transfer this Personal Data collected via the technological process to Third Parties.

The Data Subject can as above prevent the storage of Cookies by our website at any time by selecting an adequate browser setting, thereby permanently disabling the storage of Cookies. Such a setting of the web browser used would also prevent Google from storing a conversion cookie on the Data Subject's IT system. In addition, a Cookie already stored by Google AdWords can be deleted at any time via the web browser or other software programs.

Furthermore, the Data Subject may object to personalised advertising by Google. To do so, the Data Subject must call up the link www.google.de/settings/ads from each web browser used and make the desired settings there.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

Google Maps
This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Using the functions of Google Maps requires the storage of the Data Subject's IP address. This information is usually transferred to a Google server in the United States and stored there. The provider of this site has no power over this data transfer. The use of Google Maps ensures an appealing display of our online offers and facilitates locating the places we indicate on the website. This represents a legitimate interest pursuant to Art. 6(1)(f) GDPR. More information on the handling of user data can be found in the Google data privacy statement: https://www.google.de/intl/de/policies/privacy/.

  1. Privacy policy on the use and application of Twitter

The Data Controller has integrated Twitter components on this website. Twitter is a multilingual publicly accessible microblogging service where users can post and distribute short messages known as tweets. Tweets can be accessed by anyone, including people who are not registered with Twitter. Tweets are also displayed to the Followers of the respective user. Followers refers to other Twitter users following the tweets of a user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links or retweets.

Twitter is operated by Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time a Data Subject accesses a page of this website operated by the Data Controller and on which a Twitter component (Twitter button) has been integrated, the web browser on the Data Subject's IT system is automatically prompted by the relevant Twitter component to download a display of the relevant Twitter component from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technological process, Twitter is informed which specific page of our website is visited by the Data Subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the Data Subject is logged in to Twitter at the same time, Twitter will recognise the specific page of our website visited by the Data Subject each time the Data Subject calls up our website and for the entire period of visit to our website. This information will be collected by the Twitter component and assigned by Twitter to the respective Twitter account of the Data Subject. If the Data Subject clicks on any of the Twitter buttons integrated on our website, the data and information transferred in this way is assigned to the personal Twitter user account of the Data Subject and stored and processed by Twitter.

Twitter will always receive information via the Twitter component that the Data Subject has visited our website if this Data Subject is logged in to Twitter while accessing our website; this will occur regardless of whether the Data Subject clicks on the Twitter component or not. If the Data Subject does not desire to have this information transferred to Twitter, the Data Subject can prevent such transfer by logging out of the respective Twitter account before accessing our website.

The applicable data privacy regulations of Twitter are available at https://twitter.com/privacy?lang=de.

  1. Payment method: Privacy policy for PayPal as payment method

The Data Controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed through what are called PayPal accounts, constituting virtual private or business accounts. In addition, PayPal allows virtual payments to be made by credit card if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal allows online payments to third parties to be initiated or payments to be received. PayPal also assumes trustee functions and offers purchaser safety services.

The European operating company of PayPal is PayPal (Europe) S.Ã .r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the Data Subject selects ‘PayPal’ as a payment option when ordering in our online shop, data of the Data Subject will be automatically transferred to PayPal. By selecting this payment option, the Data Subject agrees to the transfer of Personal Data required for the payment process.

Personal Data transferred to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data needed to process the payment. Personal data relating to the respective order is also needed to process the purchase contract.

The transfer of the data is intended for payment processing and fraud prevention. The Data Controller will transfer Personal Data to PayPal in particular when there is a legitimate interest in the transfer. Personal Data exchanged between PayPal and the Data Controller may be transferred by PayPal to credit reference agencies. The purpose of this transfer is to check identity and creditworthiness.

PayPal may share the Personal Data with affiliated companies and service providers or subcontractors to the extent required to fulfil its contractual obligations or where the data is to be processed under contract.

The Data Subject may revoke Consent given to PayPal to process Personal Data at any time. Revocation does not affect Personal Data that must be processed, used or transferred for (contractual) payment processing.  

PayPal's applicable privacy policy can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

  1. Legal basis of the Processing

Art. 6(I)(a) GDPR constitutes the legal basis on which our company carries out Processing operations for which we obtain Consent for a specific Processing purpose. If Personal Data must be processed for the performance of a contract to which the Data Subject is a party, as is the case, for example, with Processing operations required for the supply of goods or the provision of other services, such Processing is based on Art. 6(I)(b) GDPR. The same applies to Processing operations required to implement pre-contractual measures, such as in cases of enquiries about our products or services. If our company is subject to a legal obligation necessitating the Processing of Personal Data, for example to fulfil tax obligations, such Processing is based on Art. 6(I)(c) GDPR. In rare cases, Personal Data Processing may be needed to protect the vital interests of the Data Subject or another natural person. This would be the case, for example, if a visitor to our company had been injured and this visitor's name, age, health insurance details or other vital information had to be disclosed to a physician, hospital or other Third Party. In this case the Processing would be based on Art. 6(I)(d) GDPR. Finally, Processing operations could be based on Art. 6(I)(f) GDPR. Processing operations not covered by any of the aforementioned legal provisions shall be deemed based on this legal framework if the Processing is essential for safeguarding a legitimate interest of our company or of a Third Party, provided that the interests, fundamental rights and freedoms of the Data Subject do not prevail. Such Processing operations are specifically permitted to us because they have been expressly stipulated by the European legislator. In this respect, the legislator has stated that a legitimate interest could be assumed if the Data Subject was a customer of the Data Controller (Recital 47 para 2 GDPR).

  1. Legitimate interests in the Processing pursued by the Data Controller or a Third Party

If the Processing of Personal Data is based on Article 6(I)(f) GDPR, our legitimate interest is the performance of our business activities

  1. Retention period of Personal Data

The criterion for the retention period of Personal Data is the respective legal retention period. After expiry of the retention period, such data is routinely deleted unless required for the fulfilment or initiation of a contract.

  1. Legal or contractual provisions on the availability of the Personal Data; requirement for concluding the contract; obligation of the Data Subject to provide Personal Data; potential consequences of not providing such data

We hereby inform you that the provision of Personal Data is partly legally stipulated (e. g. tax regulations) or may also result from contractual provisions (e. g. information on the contractual partner). In some cases, the conclusion of a contract may require a Data Subject to provide us with Personal Data which we will subsequently have to process. For example, the Data Subject undertakes to provide us with Personal Data if our company concludes a contract with the Data Subject. Failure to provide the Personal Data would mean that the contract with the Data Subject could not be concluded. Before providing Personal Data, the Data Subject shall contact our Data Protection Officer. Our Data Protection Officer shall inform the Data Subject on a case-by-case basis whether the provision of Personal Data is required by law or contract or is indispensable for concluding the contract, whether there is an obligation to provide the Personal Data and which consequences would arise if the Personal Data were not provided.

  1. Availability of automated decision-making

In our capacity as a responsible company, we avoid automatic decision-making or Profiling.

This privacy statement has been created by the data protection statement generator of the Data Protection Commissioners of Dresden in collaboration with RC GmbH, which recycles used computers,and the filesharing lawyers of WBS-LAW.